According to the Vietnam Trade Office in Singapore, the above data from the Singapore Business Administration shows that decaffeinated coffee groups account for the majority of the Singapore market (about 84.09%), and the remaining are decaffeinated coffees (about 16%). Coffee groups with the main market share in Singapore are: Roasted and ground coffee (HS09012120), accounting for nearly 32.6% of total market consumption; Next is unroasted Arabica coffee (HS 09011120) accounting for nearly 21.5%; Roasted, unground Arabica coffee (HS 09012111) accounts for 17.98%; Unroasted Robusta coffee (HS 09011130), accounting for 11.6%.

The remaining groups are roasted and unground Robusta coffee (HS 09012112) and other types of roasted and ground coffee (HS 09012119) which only account for a negligible proportion, 0.32% and 0.18% respectively. Notably, in just 3 years from 2021 to 2023, the group of other types of roasted and ground coffee (HS09012119) has almost reduced its entire market share from nearly 34.3% (2021) to just 0. .18% (2023).

Regarding partners, among the top 15 coffee exporting countries to the Singapore market , Malaysia and Indonesia are the two countries with the highest market shares, followed by Switzerland ranked 3rd, Germany ranked 4th, Brazil ranked 5th. Although there have been fluctuations in market share over the years, in general, the three partners, Malaysia, Indonesia and Switzerland, always hold the top three positions, with nearly 50% of the total market share in Singapore. Malaysia currently dominates the majority of the Arabica coffee market share while Indonesia completely dominates Robusta coffees. For roasted and ground coffee in general, Switzerland is currently the partner holding the highest market share. Vietnam is the 9th coffee export partner in the Singapore market with a relatively small market share, only about 2.22%.

Regarding exports, Vietnam's coffee export turnover to Singapore will grow strongly (reaching 20.79% in 2023 and more than 1.75 times in the first 3 months of 2024). In the structure of coffee products exported to Singapore, the roasted and ground coffee group (HS09012120) has the highest turnover, reaching more than 1.42 million SGD (2023), followed by the unroasted Robusta coffee group. (HS code 09011130), reaching 634,000 SGD (2023). Meanwhile, despite modest export turnover, the unroasted Arabica coffee group (HS 09011120) is currently growing very well (up 28% in 2023 and 4.2 times in the first 3 months of 2024).

Regarding imports, coffee import turnover from Singapore to Vietnam has increased sharply in recent years, increasing by 40.51% in 2022 (reaching nearly 1.95 million SGD) and 67.21% in 2023 (reaching nearly 1.95 million SGD). more than 3.25 million SGD - higher than coffee export turnover from Vietnam to Singapore). In the product group structure, Vietnam mainly imports unroasted Arabica coffee (HS 09011120), accounting for 70.22% of coffee import turnover in 2023 with a value of nearly 2.29 million SGD. Next is unroasted Robusta coffee (HS 09011130) accounting for 12.11% of coffee import turnover in 2023 with a value of 394,000 SGD. The remaining products account for a relatively small proportion of total import turnover.

Despite the small population size, Singapore's coffee import value is relatively high (140-150 million SGD/year).

Despite achieving quite good export growth in recent years, the market share of Vietnamese coffee in Singapore is still very modest compared to other partners in the region. Notably, coffee import turnover from Singapore tends to increase, even exceeding Vietnam's export value in 2023, showing that Vietnamese coffee businesses are not really interested in the Singapore market. . Meanwhile, domestic demand for some types of coffee that are not our strengths (such as Arabica) is increasing, forcing Vietnam to import these types of coffee from other markets, including Singapore (which has strengths in importing, processing, packaging and re-exporting to third countries).

Although the population is small, Singapore's coffee import value is relatively high (140-150 million SGD/year), equivalent to the scale of Vietnam's coffee exports to Thailand or Indonesia. Meanwhile, Vietnamese coffee products exported directly to Singapore only account for about 2.2% of the market share. This number shows that the potential of the Singapore market for Vietnamese coffee is still quite large. In addition to domestic consumption demand, Singapore is also the region's leading transshipment trade center. If exploited well, it will help Vietnamese coffee exports to third countries.

The Vietnam Trade Office in Singapore is actively promoting connections with Vietnamese coffee businesses to provide product information that Singapore importers are looking for; connect with the Singapore Industry and Trade Association to support connections with Vietnamese businesses; Support businesses to participate in exhibitions and fairs, increasing the presence of Vietnamese goods in the area.

To promote the export of coffee products to the Singapore market in particular and the world market in general, it requires the attention and support of ministries, localities, and the cooperation of industry associations and businesses. . In particular, Vietnamese coffee businesses deploying trade promotion activities and directly participating in international exhibitions in Singapore is considered one of the best ways to access the area.

In June 2024, there are expected to be Vietnam Pavilions at a number of exhibitions in Singapore. Businesses can consider participating: https://sigepasia.com.sg ; https://nrfbigshowapac.nrf.com . Businesses in need, contact the Vietnam Trade Office in Singapore to receive preferential support for booth rental prices when participating in the Vietnam booth here.