Vietnam is an attractive market for Norwegian seafood exporters

On the afternoon of November 8, within the framework of Vietfood & Beverage - Propack Vietnam 2023 Exhibition, the Norwegian Seafood Council organized the first "Norwegian Salmon Academy" event in Vietnam.

Overview of the Workshop on Norwegian salmon and the salmon farming industry in Norway

For the first time attending the International Exhibition specializing in Food - Beverages and Food and Beverage Processing and Packaging Technology Equipment (Vietfood & Beverage – Propack Vietnam 2023), this important event once again emphasizes Strengthening the Norwegian Seafood Council's commitment to strengthening connections and promoting trade cooperation in the seafood sector between Norway and Vietnam.

Highlighting innovation and cooperation opportunities, the Norwegian Seafood Council's exhibition booth at Vietfood & Beverage - Propack Vietnam 2023 provides an opportunity for Norwegian seafood exporters to introduce their products. diversity and world-leading quality. At the same time, Vietnamese partners have the opportunity to discover new suppliers and expand their business network.

Through interactive activities, meetings, and introductions with lots of useful information, visitors to the Norwegian Seafood Council booth can update the latest development trends in the seafood sector. products, and are directly connected with seafood producers and exporters from Norway.

This is also the first time that 8 leading Norwegian seafood producers and exporters (including Salmar, Seaborn, Leroy, Coast, Cape Fish, Hofseth, Pure Norwegian Seafood and Star Seafood) come to Vietnam to participate. Directly participate in the activities of the Norwegian Seafood Council, promoting cooperation opportunities with potential partners in the Vietnamese market.

Representative of the Norwegian Seafood Council shared at the "Salmon Academy" event held on the afternoon of November 8

Speaking at the event, Dr. Asbjørn Warvik Rørtveit - Regional Director for Southeast Asia - Norwegian Seafood Council (NSC) - said: “The foundation of the Norwegian seafood industry is a commitment to responsible development. and maintain the natural balance in our environment. Our goal is not only to provide Vietnamese consumers with high-quality and reliable seafood sources, but also to promote cooperation in protecting marine ecosystems, contributing to ensuring sustainability. long-term sustainability of the seafood industry.

As Southeast Asia Regional Director of the Norwegian Fisheries Council over the years, Mr. Asbjørn has witnessed the rapid increase in domestic seafood consumption in the Vietnamese market. This increasing trend demonstrates the growing demand for Norwegian seafood in Vietnam and reflects a growing awareness and recognition of the values that the Norwegian seafood industry represents.

In September 2023, Norway exported 8,988 tons of seafood to Vietnam, an increase of 16% over the same period last year in terms of output. These exports were valued at NOK 266 million (about USD 23.7 million), an impressive 28% growth in value.

Statistics from the beginning of the year until now show that Vietnam has imported a total of 42,242 tons of seafood from Norway, worth 1.6 billion NOK (equivalent to 142 million USD), equivalent to an 8% increase in output. and 23% in value compared to the same period last year. This shows that consumer demand is increasing, along with the population size and increase in income of Vietnamese consumers.

“Therefore, Vietnam is an attractive market for Norwegian seafood exporters, always maintaining its position as the leading Norwegian seafood importer in Southeast Asia . In the coming time, the Norwegian Seafood Council is committed to working closely with Vietnamese businesses to increase economic value, while maintaining the assurance that Norwegian seafood is always available in Vietnam. world-class origin and quality", Mr. Asbjørn affirmed.

At the event, Dr. Asbjørn Warvik Rørtveit also shared comprehensively about the Norwegian salmon farming process with strict regulations and world-leading advanced technology. At the same time, explain in detail the outstanding characteristics of Norwegian salmon on the market.

“In addition to its unique fresh taste, delicate texture and high nutritional value, all Norwegian salmon products come from a commitment to sustainable development practices and the integration of innovative technologies. progress ,” said Dr. Asbjørn Warvik Rørtveit.

Cooking demonstration program and taste of Norwegian salmon

At the event, there was also an attractive culinary demonstration program with famous chef Jimmy Chok from Singapore.

Accordingly, with Norwegian salmon as the focus, chef Jimmy Chok shared many insights, from the historical background of this exquisite seafood to essential techniques for handling fish products. salmon, ensuring they are transported quickly from the supplier to the restaurant or retailer, thereby preserving the freshness of the salmon.

Mr. Jimmy Chok also shared practical tips with guests, including the art of preparing salmon to ensure maximum preservation of the fish's flesh, exploring different cooking methods and discussing ways to preserve salmon. Effective preservation method, whether fresh or frozen salmon. Chef Jimmy's sharing gave attendees new and useful knowledge about the art of preparing Norwegian salmon.