On October 24, in Da Nang city, the Export Support Center - Department of Trade Promotion (Ministry of Industry and Trade) organized a training program to consult and support packaging and label design in trade building. product brands for export enterprises in the Central - Central Highlands region .

Support export enterprises in the Central - Central Highlands region to increase product competitiveness through packaging design

At the program, experts and speakers on packaging and label design helped export businesses in the Central and Central Highlands better understand the role of design in marketing and product consumption; Direct consulting support on brand design, product packaging and product display when participating in fairs and exhibitions; Information about the process of working with designers (including market research and similar products, printing technology in packaging production; process of working with designers to achieve efficiency).

Information about the role of product packaging design in exporting goods, MSc. Ngo Ngoc Ha - Graphic Design Lecturer, Hanoi Open University, design consultant, said that if in the past products had the concept of "good wood is better than good paint", now the packaging factor - Appearance is increasingly playing an important role in determining whether a product is chosen by consumers to put in the shopping cart or not.

"The product quality is the same, the deciding factor for which product consumers choose is the packaging," MSc. Ngo Ngoc Ha spoke and said that a successful packaging model must show the value of the product inside, the information content of the packaging will determine the ability to sell that product. Each packaging needs to provide enough information, be easy to see, emphasize the right focus of the product and be designed based on tastes, customer segments, and specific markets.

From practice, good packaging will honor the product. If export businesses focus on designing unique packaging for each market, suitable to the culture, needs and tastes of the export market, they will sell more products at higher prices. “There are many products of good quality but sold at very low prices. One of the reasons is that businesses ignore paying attention to product packaging design. Or do you still have the mindset that your business is still small or your brand is new and you haven't paid attention to product packaging design - a factor that can help the product sell better at a higher price, increase recognition as well as brand value", MSc. Ngo Ngoc Ha pointed out.

According to MSc. Ngo Ngoc Ha, an important factor is that product packaging, bags and product labels need to be designed to suit each customer, customer segment, and specific market tastes. Besides, each product packaging needs to be creative, "tell a story" and highlight the value of the product. “Product packaging also has the function of conveying and promoting local, regional and national beauty and culture. Combining the promotion of national cultural identity in advertising graphic products and product packaging is essential", MSc. Ngo Ngoc Ha commented.