On August 18, 2023, consumers visiting and shopping at Tops supermarket (located in CentralwOrld Trade Center (Bangkok capital, Thailand) , can buy longan imported from Vietnam - the type of longan according to Global GAP standard, harvested in the growing area with a qualified code to be exported to the Thai market .

Vietnamese longan attracts Thai consumers (photo by Nguyen Hanh)

This is the result after many efforts of Central Retail Vietnam and its partners in promoting the export of Vietnamese longan to the Thai market through modern retail channels.

With an attractive promotional price of 259 baht/500g, reduced to only 169 baht/500g (about 230,000 VND/kg), it is expected that about 2.3 tons of longan will come from the Mekong Delta region of Vietnam. sold on Tops retail system of Central Retail Thailand on this occasion.

Mr. Paul Le - Vice President of Central Retail Group in Vietnam - said that currently, Vietnam's longan is in season. Last year, Central Retail Vietnam tested exporting nearly 1 ton of longan fruit to Thailand, and we found that Thai consumers love this product. This is also the reason, this year we exported 140% of longan to Thailand compared to last year. We are also working hard to be able to export Vietnamese longan to Thailand steadily growing year by year.

Vietnamese longan is widely promoted by Central Retail to Thai consumers (photo by Nguyen Hanh)

Previously, in mid-July this year, Central Retail Vietnam coordinated with a partner to officially export 3 tons of lychee from Luc Ngan, Bac Giang to Thailand.

Vietnamese lychees have been displayed for sale on the shelves of Tops hypermarkets, Central Food Hall (food retail chain of Central Group) for sale to consumers in Bangkok. The selling price of Vietnamese lychee in Thailand is 259 baht/box, equivalent to 173,000 VND/kg.

The fact that Central Retail cooperates with partners to successfully export litchi and longan to Thailand shows that this market has a lot of potential and many opportunities for Vietnamese businesses to seek cooperation opportunities. business.

In order to create the best conditions for Vietnamese enterprises to seek more export opportunities to Thailand, the Ministry of Industry and Trade of Vietnam and Central Retail Vietnam Group held the opening ceremony of "Vietnamese Products Week in Thailand". 2023”, on August 16 at central wOrld – one of the largest commercial centers in the world.

Vietnamese goods week in Thailand in 2023 will last continuously until the end of August 20, 2023, expected to welcome about 500,000 visitors in 5 days of the event.