Barriers from the export market

According to the European - American Market Department, Ministry of Industry and Trade, after the Covid-19 pandemic and recent geopolitical and economic uncertainties, many corporations and many retail/wholesale distribution channels are stepping up their strategies. diversification strategy, ensuring a sustainable supply, and have chosen Vietnam as a strategic location in their global supply chain.

At the Seminar, interviews among exporters in the textile, agricultural and food processing industries to find out more effective solutions to connect businesses participating in the Vietnam International Sourcing 2023 series of events. Christian Merizalde Aguilar - In charge of business strategy, Grupo Merica Foods Company - said that in order to take advantage of the EVFTA Agreement , Grupo Merica Foods is moving business from Thailand to Vietnam. Accordingly, this enterprise will import about 110 containers of goods from Vietnam in 2023, up from 2022 (77 containers of goods).

“ The quality of Vietnamese goods has improved and is highly competitive, so in the future, Grupo Merica Foods also wishes to work directly with Vietnamese manufacturers to jointly develop production plans. to provide products suitable to the needs of the international market, ” said Christian Merizalde Aguilar.

At the time of the outbreak of the Covid-19 epidemic, Takko Company (Germany) had a number of successful business cooperation with Vietnamese textile and garment enterprises and now Takko is wishing to expand its business, move its operations from China returned to Vietnam to find more Vietnamese suppliers and hopes to expand its business activities in Vietnam more in the future.

However, Mr. Radek Sorcik - Senior Director of Purchasing, Quality Management and Social Environment and Governance of Takko Company - said that in the past time, Takko has had a number of potential product groups and important in the development strategy are sportswear, outdoor clothing, t-shirts, trousers. Meanwhile, these products of Vietnam have been facing a lot of competition with Bangladesh and China.

Therefore, if they want to expand the export of these products, Vietnamese enterprises must focus on investing heavily in manufacturing plants, fabric quality origin and cost. “The market is increasingly demanding higher legal and environmental standards, so to be eligible to participate in Takko's supply chain, Vietnamese businesses need to focus on researching and building business strategies. suitable business” - Mr. Radek Sorcik recommended.

Europe is one of the leading export markets of Vietnam, however, changes in consumption trends as well as new regulations and standards are major challenges for Vietnamese exporters. .

At the seminar, Mr. Tran Ngoc Quan - Commercial Counselor of Vietnam in Belgium and the EU informed that the European market is currently moving towards green and clean food. Along with that, environmental, social responsibility and labor standards are issued increasingly closely. In particular, the European Commission (EC) has just proposed to apply the compulsory extended manufacturer liability (EPR) program for textile and garment manufacturing enterprises. Accordingly, textile manufacturers must ensure responsibility for the entire life cycle of their products, supporting the sustainable management of textile waste throughout Europe.

According to Mr. Tran Ngoc Quan, the introduction of stricter regulations on EU textile and garment products will put great pressure on Vietnamese exporters, such as being forced to prepare a circular production process and reduce waste. from textiles; Use environmentally friendly, recyclable materials. “ From market regulations, orders will no longer be massive, restricting market access and cross-border e-commerce activities. However, if the standards and requirements are met, it will be an opportunity for Vietnamese goods to have a firm foothold in the European market "- Mr. Quan said.

About the US market, Mr. Tran Minh Thang - Head of the San Francisco Trade Office also - said that the US is a potential export market of Vietnam's goods, many food and processed products of Vietnam. Men are increasingly popular and widely consumed in this country. However, according to Mr. Tran Minh Thang, there are currently many distributors and buyers of the market who are tending to find sources of goods from nearby markets, which is detrimental to Vietnamese exporters. Male.

Support solutions for businesses

By the end of June 2023, Vietnam exported 153 thousand tons of raw pepper, with a turnover of 486 million USD. Compared to the same period last year, export volume increased by 22% but turnover decreased by nearly 15%, equivalent to 82 million USD. Therefore, with the goal of penetrating the retail system, Ms. Hoang Thi Lien, President of the Vietnam Pepper Association, shared that the association wishes to be able to connect with large retail systems such as Walmart and Costo through the connection support of Vietnamese representative offices abroad.

“ Vietnamese Trade Offices abroad need to support more connections with markets to promote building information systems, forecasting and developing markets, especially foreign markets, for pepper businesses to take advantage of. market penetration and expansion opportunities; boost pepper exports and maintain and develop its position in potential markets, ” suggested Ms. Lien.

Mr. Tran Minh Thang said that the US currently has demand for goods from Vietnam, but this is also a market that receives many offers from many businesses from all over the world, so Vietnamese businesses It takes a lot of patience through outreach and offers. In addition, businesses need to actively participate in trade promotion programs, exhibitions, connect with relevant agencies, create prestige and build customer's trust.

“In the coming time, the Trade Office will continue to take advantage of every opportunity to promote the image and brand of Vietnamese pepper to the local market. At the same time, implementing measures to promote quality and compliance with food hygiene and safety and business responsibility to Vietnamese enterprises to make their products more attractive to attract businesses to invest in expanding the market. "- Mr. Thang said.

In order to more effectively support businesses in their efforts to participate more deeply in the global production and supply chain, promote connections between distribution channels, foreign importers and manufacturing and exporting enterprises. In the domestic market, the series of events "Connecting the international supply chain of goods" (Viet Nam International Sourcing 2023) organized by the Ministry of Industry and Trade will take place from September 13-15, 2023 including conferences and seminars. , trade connection activities and International Goods Supply Chain Connection Exhibition - Viet Nam International Sourcing Expo 2023.

The event promises to attract 8,000 visitors, transactions with 200 international delegations from 30 countries and territories. The enterprises selected to introduce to importers, distribution groups and international purchasing delegations are enterprises that have obtained international certificates and have high quality products in Vietnamese industries. has strengths and international distributors and retailers in demand such as: Food, textiles, footwear, backpacks, bags, sports and picnic goods, household appliances and furniture, supporting industries help...

Mr. Ta Hoang Linh - Director of the European - American Market Department said that the Ministry of Industry and Trade has been trying to remove difficulties and obstacles of Vietnamese businesses and industry associations, thereby effectively supporting enterprises in an effort to participate more deeply in the global production and supply chain, promote the connection between distribution channels, foreign importers and domestic manufacturing and exporting enterprises.

At the same time, Vietnamese Trade Offices abroad have also provided guidance on policies of regions and markets, such as the US and EU, so that Vietnamese businesses can have more information and take advantage of opportunities. association in transformation to penetrate the market. In the coming time, the European - American Market Department will also have seminars, conferences and forums to inform the market, continue to solve the remaining problems of enterprises, and come up with new strategies . to remove difficulties and improve the competitiveness of Vietnamese goods in foreign markets," emphasized Mr. Linh.