The Italian fashion and textile industry has long developed with many world famous brands. With the advantage of the ability to design and create high-value Italian textile products.

According to the Vietnam Trade Office in Italy, currently, with a strong consumption trend, Italy has turned to many countries as production and processing workshops for its exclusive designs. Therefore, Italy has imported large textile products from countries around the world.

Particularly for the line of clothing and accessories, Italy has imported about 8 billion USD annually. The main import markets for textiles are China, Bangladesh, France, Spain, Germany, the Netherlands, and Belgium.

In 2022, Italy imported 11 billion USD of textiles and garments from countries around the world, of which imported from Vietnam was 160 million USD, accounting for only 1.5% of the market share. " The main product codes currently exported by Vietnam to Italy include: T-shirts, tank tops, vests, sports suits, swimwear, jackets, shirts, skirts..." - Vietnam Trade Office South in Italy information.

According to the Vietnam Trade Office in Italy, the Italian Government wants to diversify supplies from countries around the world and encourage exports, so Italy's foreign trade still prospers, the main export partner is still Main export markets include Germany, France, USA, Switzerland, UK, Spain, Belgium, Poland and China.

According to the Italian national statistics agency Istat, the total import-export turnover in the first four months of 2023 reached 408 billion euros, up 1.2% over the same period in 2022; in which Italy's exports reached 207 billion euros, up 5.9% over the same period in 2022 and imports reached 201 billion euros, down 3% over the same period last year.

To support Vietnam's export businesses, including textiles, the Vietnam Trade Office in Italy connected silk at the MIDA handicraft fair in Florence. A Vietnamese silk production enterprise has found a suitable partner and signed a contract with an Italian enterprise.

In addition, the Trade Office has also connected silk products of designer Minh Hanh with partners in the Como region; At the same time, he contacted Chateau D'ax - a long-standing furniture brand in Milan Italia, to support cooperation and connection with Vietnamese furniture businesses.

In addition to the support of the authorities, the Vietnam Trade Office in Italy further recommended that many Italian businesses are small, medium and household sized businesses. Italians are used to business partners near the geographical area, little habit of changing or learning a new market. Therefore, in order to find a new market, the product must at least have a competitive price and equivalent quality.

“ In order to meet the needs of textile and garment production for export to the EU in general and Italy in particular, in the long term, Vietnamese enterprises need to have a plan to invest in machinery, equipment and technology to improve their productivity. force and call for foreign investment in domestic fabric production, not relying too much on imported raw materials ” - Vietnam Trade Office in Italy recommended.