This is an activity within the framework of the National Program on Trade Promotion chaired by the Vietnam Coffee and Cocoa Association in collaboration with relevant ministries, branches and agencies annually with the goal of creating forum to discuss, share information on export markets, identify opportunities and challenges, evaluate production and trade capacity of the coffee industry to meet the requirements of export markets, promote relationships interested in the development of world coffee.

Expected exports in 2022 to reach 3.9 billion USD

Speaking at the conference, Mr. Phung Duc Tien - Deputy Minister of Agriculture and Rural Development - assessed, Vietnam's coffee industry has developed significantly in terms of area, productivity, output, gradually building modern coffee processing industry, diversified products, suitable for market tastes.

Many advances have been applied to production such as: new varieties, intensive farming techniques, economical watering, intercropping, landscape design, preliminary processing, preservation, certified production and especially re-cultivation of tomatoes. Coffee has contributed to improving and enhancing the quality of coffee products. Vietnam has also initially formed a processing industry for export green coffee, roasted coffee, instant coffee and a storage system of 2.36 million tons/year. “By the end of 2021, the country's coffee area will reach 710,000 hectares, yield 2.7 tons/ha, three times higher than the world's average yield. The export output of the crop year 2021-2022 reaches over 1.7 million tons, the export turnover is expected to reach 3.9 billion USD, making an important contribution to the growth of the agricultural industry over the past time," said Mr. To share.

Overview of the Conference

Besides the potentials and advantages, Mr. Phung Duc Tien assessed, our country's coffee production also faces many challenges and difficulties: high growth but not stable and sustainable, forms of association from production Production to purchasing, processing and consumption of products have not been closely linked, the coffee industry still has many potential risks from changes in climate conditions and consumption markets. “The Vietnam Coffee Industry International Conference is a good opportunity for the Vietnamese coffee industry to introduce and promote coffee products to international and national friends. This is also an opportunity for Vietnamese production and export businesses to exchange and connect business with international importers, promoting coffee export cooperation," said Mr. price.

On the side of the Ministry of Industry and Trade, Mr. Le Hoang Tai - Deputy Director of the Trade Promotion Department– said, the Conference is an opportunity for Vietnamese coffee enterprises, especially small and medium enterprises, enterprises preparing to export and businesses with potential to meet and interact with foreign coffee makers. potential partners as well as direct access to coffee importers and brokers around the world. At the same time, creating conditions for cooperatives and enterprises with raw material areas to seek opportunities to associate with foreign enterprises wishing to build a stable raw material area, creating stable output for producers. , taking advantage of advanced production and processing technologies of foreign enterprises; on the other hand, supporting foreign enterprises in investment cooperation, expanding export opportunities for Vietnamese enterprises.

Need to reduce sales by "bag" increase sales by "package"

According to statistics from the General Department of Customs, Vietnam's coffee exports in November were estimated at about 110,000 tons, up 2.6% over the same period last year. Total coffee export value in 11 months of 2022 is estimated at 3.6 billion USD, up 31.5% over the same period last year. In particular, with the leading coffee consumption market like Asia, Vietnamese businesses have quickly adapted, exploited and effectively took advantage of the opportunities brought by free trade agreements . quickly regain lost market share and gradually expand export turnover. Currently, Vietnam is gradually increasing the export of processed coffee, reducing its dependence on raw coffee exports, opening a positive prospect for the coffee industry.

At the Conference, experts, managers and domestic and foreign businesses shared about the situation of coffee production in Vietnam, development orientation to meet the new requirements of the market; Vietnam's coffee export prospects, opportunities and challenges; public-private partnership in sustainable coffee development in Vietnam; overview of the global coffee market, experience in developing Brazilian specialty coffees;…

According to experts, besides the advantages, the coffee industry is facing many challenges due to the prolonged effects of the Covid-19 epidemic, the fluctuations of the world economic situation, the trade war leading to supply chain disruption, increase in inflation, decrease in purchasing power. In addition, coffee exports are also under great competitive pressure from other exporting countries such as Brazil, India, Colombia, etc.

Mr. Le Hoang Tai said that the world's leading coffee importing and consuming markets such as the US, EU, etc. are increasingly demanding on quality and sustainability for products. Most recently, on December 6, the European Commission (EC) said that the European Union (EU) had reached an agreement to ban the import of a number of products that are considered the main factors promoting deforestation, including: there is coffee. This is obviously a huge benefit, but it is also an opportunity for Vietnamese coffee exporters to change, adapt and develop.

Meanwhile, Mr. Do Ha Nam - Vice Chairman of Vietnam Coffee - Cocoa Association, Chairman of Intimex Group - said that at present, Brazil has a very large coffee growing area, causing great competition pressure. for Vietnamese coffee. Therefore, Vietnamese coffee needs to quickly find a place for itself, that is, it needs to quickly invest in depth. Along with that is planting high-yielding varieties and building a sustainable commodity market. At the same time, it is also necessary to create different coffee products.

In order to increase the value of coffee for producers and ensure a stable life for coffee growers, Mr. Do Ha Nam said that it is necessary to promote sustainable coffee programs, quality coffee with international certifications. such as 4C, Rain Forest, Fairtrade... with the support of the Ministry of Agriculture and Rural Development , international organizations, the world's leading roasters...

Over the past time, the Ministry of Agriculture and Rural Development has advised to build and implement a number of policies to support coffee development such as: Project on sustainable coffee development; Coffee replanting scheme; National product project "Vietnamese high quality coffee", establishment of a Steering Committee for coffee replanting; Coordination Committee of Vietnam's coffee onion industry.

In order to continue to promote the sustainable development of the coffee industry in the coming time, Deputy Minister Phung Duc Tien also said that it is necessary to continue researching and creating high-yield, high-quality coffee varieties that are resistant to pests and diseases, like climate change adaptation with intensive farming techniques packages. Organizing production links associated with safe production, reducing carbon emissions.

In order to reduce sales by "bag" and increase sales by "package", Deputy Minister Phung Duc Tien called for investment in the deep processing industry in association with promoting the brand and culture of Vietnamese coffee.