Những năm qua, hoạt động xúc tiến thương mại mở rộng thị trường tiêu thụ trong nước và xuất khẩu nông sản của tỉnh Sơn La đã đạt được những kết quả nổi bật.

Synchronized solution

Son La is one of the largest agricultural products in our country with abundant output and outstanding quality. However, in recent years, like many other localities, Son La has also faced difficulties in consumption due to the impact of the Covid-19 pandemic. Not to mention, Vietnamese agricultural products in general and Son La agricultural products in particular must compete with other countries' goods in the context that the free trade agreements that Vietnam has signed have come into force.

Faced with that situation, Son La province has only drastically implemented many synchronous solutions to limit negative impacts, restore production and stabilize people's incomes. In which, focus on 06 groups of solutions for trade promotion, development of main consumption and export markets.

Longan is Son La's main export product

Specifically, Son La province has issued a series of documents to strengthen the provision of information, forecast and analysis of consumption and export markets to promptly provide businesses and cooperatives with orientation. production, manufactured products meet consumption standards, in accordance with the tastes of domestic and international consumers.

In addition, strengthening propaganda and promotion through direct and online trade promotion conferences, and weekly product displays and sales. Maintain points of sale of Ocop products, safe agricultural products, etc.

In the past time, Son La province has also focused on connecting consumption in the domestic market: Cooperating with provinces and cities with great potential for consuming agricultural products such as Hanoi, Hai Phong, Quang Ninh, Thanh Hoa, Ninh Binh, Nghe An... to connect and put agricultural products into consumption at wholesale markets, supermarket systems, collective kitchens, restaurants...

In particular, in recent years, Son La has increased investment attraction and promoted preliminary processing and processing of agricultural products. Specifically, continue to focus on attracting investment and developing the processing industry, especially the agricultural product processing industry. Urging and supporting investors to speed up the construction and completion of large-scale agricultural product processing factories in the province. At the same time, encourage and support cooperatives and households to develop models of preliminary processing and processing of fruit products to increase the time of storage and preservation, increase product value and enrich flower products. processing results of the province (Decision 1818/QD-UBND dated July 28, 2021 on the plan to support investment in establishments for preliminary processing, processing and preservation of longan and other agricultural products in 2021).

Son La province also supports the development of e-commerce by organizing training courses on e-commerce and supporting enterprises and cooperatives to participate in prestigious domestic and foreign e-commerce products. Organizing online programs (livestream)...; promote e-commerce application activities through e-commerce platforms (Sendo, Voso, etc.)

In order to maintain and expand export markets, the province has propagated and widely disseminated commitments in trade agreements, especially new-generation free trade agreements such as CPTPP, EVFTA, UKVFTA, etc. production and business enterprises and cooperatives in the province in many suitable forms to support enterprises and cooperatives to take advantage of opportunities and improve their competitiveness in the market.

At the same time, actively working with the Ministry of Industry and Trade, the Ministry of Agriculture and Rural Development, the Ministry of Foreign Affairs, etc., to propose to support Son La province to expand export markets to EU countries that have just signed the Agreement. free trade (EVFTA) with Vietnam; support Son La province to find new consumption markets and provide information on key enterprises importing and exporting agricultural products of some markets in the world.

Export is the bright spot

With the above tasks and synchronous solutions and the active participation of all levels and sectors, up to now, the consumption and export of fruit products of Son La province has achieved positive results. .

Dragon fruit is the main export product

Specifically, fruit products of Son La province have been processed, consumed and exported by partners, gradually building and affirming the brand name in domestic and foreign markets. Agricultural products of the province have been introduced and exported to 21 countries and territories.

Besides the traditional export market of China, the province's fruit products have been exported to new and potential markets such as plum products after being exported to Singapore and Malaysia; mango products exported to Russia, Australia, Mongolia...; longan products exported to the UK, Poland, Korea...; passion fruit products to the French and Swedish markets; dragon fruit products to the Russian market. Foreign fruit import partners appreciate the province's fruit quality.

The value of exported agricultural products of Son La province in 2021 will reach 150 million USD (accounting for 93% of the total value of exported goods of Son La province in 2021); The value of exported agricultural products of Son La province in the first 9 months of 2022 is estimated at over 115 million USD (accounting for 92.5% of the total value of exported goods of Son La province in the first 9 months of 2022).

In general, agricultural products of Son La province have affirmed their quality and brand in the domestic market and importing countries. stable income, improving people's living standards, contributing to the stability and socio-economic development of Son La province.

Bao Ngoc 

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