At the opening ceremony of Korea Brand & Entertainment Expo (KBEE) - Korea Brand & Entertainment Expo Hanoi 2022, on October 27, Mr. Park Jae Young, Director of the Trade Policy Department under the Ministry of Trade, Industry and Trade According to Korean Energy, Vietnam is one of the three largest trading partners of Korea, the largest trade and investment exchange country in ASEAN.

For Vietnam, Korea is the number 1 investment country, with more than 8,800 Korean enterprises having invested in Vietnam. Therefore, the representative of the Trade Policy Department under the Korean Ministry of Trade, Industry and Energy wishes to continue receiving the attention and support of the Government of Vietnam for large-scale investment projects of the Republic of Korea. future Korean enterprises such as electronics (Samsung Electronics), electromechanical (Samsung Electro-Mechanics), automobiles (Hyundai Motor).

"The symbolic target for economic cooperation between the two countries is to reach 100 billion USD by 2023. Therefore, to achieve this goal, the Korean Government will continue to expand investment and trade exchanges. Trade by effectively implementing the Vietnam-Korea Trade Agreement (VKFTA) and the Regional Comprehensive Economic Partnership (RCEP) "- Mr. Park Jae Young said.

KBEE Hanoi 2022 is part of a series of activities to celebrate the 30th anniversary of the establishment of diplomatic relations between Vietnam and Korea

In addition, according to a representative of the Trade Policy Department under the Korean Ministry of Trade, Industry and Energy, cooperation between the two countries will be expanded in many diverse fields such as the supply chain of raw materials, spare parts and accessories. , environmentally friendly high-tech and energy industries.

Since 2010 held in Thailand, KBEE Exhibition has become Korea's most representative overseas exhibition, where people can experience the contents of Korean culture wave and Korean products. typical Korean product at the same time.

Up to now, KBEE has been held in many countries: France (Paris, 2011), Japan (Osaka, 2012), UK (London, 2013), Vietnam (Ho Chi Minh City, 2017), and other countries. United Arab Emirates (Dubai, 2018).

110 Korean businesses participate in KBEE Hanoi 2022

KBEE Hanoi 2022 exhibition organized by Korea Trade and Investment Promotion Agency Kotra in collaboration with Vinexad is one of the meaningful events in the series of activities to celebrate the 30th anniversary of the establishment of diplomatic relations. It is expected to be a stepping stone to contribute to raising the bilateral turnover between Vietnam and Korea to 100 billion USD as expected.

At the same time, through KBEE Hanoi 2022, strongly promote the promotion of Korean products through hundreds of booths, seek potential partners through direct trade programs. In particular, the Korean "Hallyu" cultural wave made possible through performing arts is an opportunity to strengthen cooperation and exchange between the two countries and people in the cultural field.

According to Mr. Park Jae Young, the KBEE exhibition has opened up new opportunities for businesses and also offers visitors a variety of content to experience. On the other hand, the current wave of Korean culture is developing, which has become a common culture between Korea and Vietnam, created and enjoyed by both countries. " Therefore, the organization of the KBEE Exhibition for the first time since the Covid-19 pandemic in Hanoi this time has great significance," emphasized Mr. Park Jae Young.

Korean stars participate in promoting KBEE Exhibition in Hanoi

Within the framework of the exhibition, there are two highlight activities, that is the Biz-Matching program - an outstanding trade activity with the participation of 110 leading Korean enterprises and brands, in the fields of: Cosmetics, beauty equipment; food, functional food, beverage; Houseware; bathroom equipment… Along with that are cultural products: music, movies; Korean K-Pop trend products

It is known that with a professional connection network from Kotra Hanoi Office in a short time of careful preparation, a working schedule has been scheduled between 110 Korean businesses with more than 500 buyers from Southeast Asia , In which, there are 450 enterprises buying Vietnamese houses, and more than 70 houses buying from Southeast Asian countries.