What to do to increase the efficiency of Vietnamese fruit exports?

Vietnam is inherently a country favored by nature to develop a variety of fruits. However, only quantity is not enough, it is necessary to focus on quality to raise the level of Vietnamese agricultural products.

The world's largest oil exporter has finally joined the electric car race, aiming to export 150,000 cars by 2026
The world's largest oil exporter has finally joined the electric car race, aiming to export 150,000 cars by 2026
Field specialties only appear when the rice season is ripe, the price is nearly 300 thousand / kg that everyone loves to buy
Field specialties only appear when the rice season is ripe, the price is nearly 300 thousand / kg that everyone loves to buy
Green-skinned pomelo, along with 5-roi pomelo, will be the first two pomelos to be exported to the US market in the near future. To get this result, Vietnamese pomelos have to go through 5 years of negotiation - a long process that requires painstaking and thorough preparation from growers and businesses, including strict standards. from the Plant Protection Department and the US Animal and Plant Health Inspection Service.

Ms. Erica Grover - Regional Director of APHIS root inspection program said: "In order to export pomelos to the US, the pomelo growing area must be registered with the planting area code with the Plant Protection Department and APHIS; the batches must be registered with the Plant Protection Department and APHIS. Fresh pomelos must be irradiated; pomelos must be packaged at a facility approved by the Plant Protection Department and Aphis."

"The planting area codes must check and control 6 harmful organisms that have been included in the signing document that the US side is interested in. In other words, we must prevent and eliminate those objects before they can be eliminated. exported to the US market," said Mr. Hoang Trung - Director of the Plant Protection Department.

What to do to increase the efficiency of Vietnamese fruit exports? - Photo 1.
Green-skinned pomelo, along with 5-roi pomelo, will be the first two pomelos to be exported to the US market in the near future. Illustration.

Most of Vietnam's fruits, when imported to the US, are sold mainly in Asian markets and supermarkets. Particularly, dragon fruit and most recently lychee have been present in some mainstream supermarket chains in the US. But in general, the amount of fresh Vietnamese fruit sold in the US is still very limited compared to the potential and demand of the market. The main reason is due to limited competitiveness.

The main competitors of Vietnamese fruit in the US today are China and Mexico. These are countries that have a lot of experience, low shipping costs, wide distribution systems, so prices are very competitive.

Besides, there are Central and South American countries - where climate, weather and soil conditions are very suitable for growing tropical fruits with high yield and quality; at the same time, applying quite seriously the farming process to ensure the strict standards of the US, especially food hygiene and safety. The advantage of the opponent is also the limitations of Vietnamese fresh fruit.

What to do to increase the efficiency of Vietnamese fruit exports? - Photo 2.
Most of Vietnam's fruits, when imported to the US, are sold mainly in Asian markets and supermarkets. Illustration.

Although the price is higher, the quality of the product is somewhat better - that's the point where Vietnamese fruits keep American consumers. But how to increase output in the long run?

According to the exchange of a VTV reporter with some experts in the US, Vietnam needs to pay attention to the following points:

The first is to continue promoting market-oriented planting area planning to ensure that Vietnamese fruits are grown, harvested, post-harvest treatment and packaged in accordance with the process, standards and requirements of the US market. . Thereby ensuring stability in both quality, output as well as prestige for US importers and consumers.

The second is to build a close and harmonious chain of links between growers and businesses that purchase, transport, import and distribute in order to shorten time, ensure quality and especially minimize transportation costs. change - the factor that is currently pushing the price of Vietnamese fruit in the US to a level that is difficult to compete with.

Third, it is necessary to promote communication and promotion activities in the US through organizing events, participating in exhibitions and introducing products in key areas; Focusing on the method of promotion via social networks because this is a fast, direct way to reach customers at a reasonable cost.

In addition to the US, Vietnam has about 12 kinds of fruits approaching the fastidious high-end market such as Japan and Europe. In order to enter this market, it takes about 7-10 years for each type of fruit to negotiate. The difficulty is that but there are also valuable lessons when not keeping the market. It also means that the negotiation effort "drinks the river into the sea".

The lesson from the Lo Ren breast milk is an example. After reaching out from the domestic market and successfully exporting to Russia, in 2017 Lo

+ OTHER POST:

• VASEP expert: By the end of November, seafood exports can reach 10 billion USD(19.10.2022)
• The price of durian is extremely high even though it has not been exported to China yet(19.10.2022)
• Export items reached over 20 billion USD in the first 9 months of 2022(19.10.2022)
• The US exports inflation to other countries: The country thousands of kilometers away is also affected(19.10.2022)
• Vietnam's exports have now surpassed Malaysia and Thailand(19.10.2022)
• Economy in 9 months: Exports grow in difficulties(19.10.2022)