How to increase export turnover of agricultural and forestry products in the US market?

Market opportunities are wide open
According to the Ministry of Agriculture and Rural Development (MARD), in April 2022, the export turnover of agricultural, forestry and fishery products was estimated at over US$4.8 billion, up 11.2% compared to April 2022. Generally, in the first four months of the year, the export turnover of agro-forestry-fishery products was estimated at nearly 17.9 billion USD, up 15.6% over the same period last year. Regarding the export market, the US is the largest market with nearly 4.9 billion USD (accounting for 27.3% market share). Second is the Chinese market with over 3.2 billion USD (accounting for 18.1% market share).

The United States is a very potential market and there are many agricultural, forestry and fishery products from Vietnam that can be exported to this market.
The United States is a very potential market and there are many agricultural, forestry and fishery products from Vietnam that can be exported to this market.
Assessing the US market, Mr. Nguyen Dinh Tung - General Director of Vina T&T Import-Export Company - said that this is a great potential market for fruits in particular and Vietnamese agricultural products in general. From dragon fruit, which was officially exported to the US market in 2008, so far, Vietnam has 8 fruit products that are allowed to be exported to this market with an increasing turnover and it is expected that pomelo is about to be completed. licensed to export to this.

According to Mr. Nguyen Dinh Tung, in addition to fruit, Vietnam's rice export turnover to the US is also increasing year by year. The special thing is that not only rice for processing, rice for restaurants, US consumers now know about high quality Vietnamese home-cooked rice.

In the first 4 months of 2022, the export value of wood and wood products reached US$5.6 billion, up 6.7% over the same period in 2021. In which, the export value to the US market accounted for a high proportion. , reaching $3.3 billion, up 6.6% over the same period in 2021, accounting for 59.7% of the total export value of wood and wood products. The United States continues to be the largest export market for wood and wood products.

According to Mr. Nguyen Sy Hoe - Deputy General Director of Phu Tai Joint Stock Company, the increase in the export of wood and wood products to the US market is due to the fact that Chinese wood products become more expensive, mainly due to high income. As Chinese imports increase, labor costs are high. Besides, in recent years, Vietnam's domestic timber has thrived due to covered forest plantations. Combined with the strong investment of FDI enterprises in Vietnam, the input market is the accompanying materials and supplies for wood production, the wood production level of enterprises in general and of human workers. Vietnam has also grown rapidly.

In addition to the increasingly close trade relationship between the two countries, and the Free Trade Agreements that make trade activities more smooth, US businesses have also trusted more than Vietnamese businesses in both the capacity and the quality of the products. production capacity, product quality, sustainable production sense as well as compliance with chemical, safety and legal standards of the United States.

Comply with market regulations
If before the US market allowed export coconuts just peeled off the green skin, now they "tighten" and require them to peel to the skull. This is not a new rule. However, with this 'tightening', Vietnam's coconut exports to the US market have been difficult from the beginning of 2022 until now.

Mr. Dang Phuc Nguyen - General Secretary of the Vietnam Fruit and Vegetable Association - said that this market regulates peeling, but the understanding of each US expert is different. In the past, they thought that just peeling the green skin was fine, but now they think this is not possible and require all the white skin to be peeled and all the way to the coconut skull. This change is more or less difficult for Vietnamese businesses. However, if we can do it like Thailand, it will save a lot of shipping costs. Only then can businesses compete with Thai products.

In addition to the difficult coconut products, according to Mr. Nguyen Dinh Tung, the enterprise's fruit exports to the US market since the beginning of the year are still very good, increasing about 15-16% in export turnover compared to the same period last year. Flexibility to follow the market mechanism, this year, Vina T&T enterprise also aims to export to the US market with a growth rate of 30-40%.

Sharing about his experience in meeting requirements and standards for agricultural products exported to the US, Mr. Nguyen Dinh Tung said that all issues were strictly controlled from the very beginning. The growing areas must be assigned a code, along with that, the packing plants must also be issued by the US side and when irradiating, there are also US experts to inspect each shipment. Therefore, to be able to export to the US market, businesses must be extremely well prepared and understand the standards that your side requires.

In order to promote the potential of the US market, Mr. Nguyen Dinh Tung said that there should be a close connection between businesses, cooperatives and state management agencies in creating a large-scale planting area. according to a uniform standard. At that time, businesses will have many options in terms of supply and can also export to many different markets such as the US, EU, Japan, Australia or even China. If you can do this, then you

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