Vietnamese dragon fruit must diversify export markets

"Reform" the Chinese market, open new markets

According to Mr. Bien Tan Tai, Deputy Director of Binh Thuan Department of Agriculture and Rural Development, to ensure the export of goods, especially dragon fruit, in the coming time, Binh Thuan Department of Industry and Trade will continue to monitor and discuss regularly with the Department of Industry and Trade of the northern border provinces to grasp the situation.

From there, coordinate with relevant units to notify and advise businesses, cooperatives and related units about the situation of import and export through the northern border gate area, as well as coordinate in guiding instructions. , support dragon fruit export enterprises to divide into many border gates, avoid concentrating on one border gate to limit the phenomenon of goods congestion when harvesting is in full swing.

In the long term, in order to export dragon fruit to the Chinese market, according to Mr. Tai, the Department of Industry and Trade will lobby businesses to focus and pay attention to performing export transactions according to international practices through sales contracts. foreign trade, contact goods owners to negotiate, gradually switch to official export of dragon fruits by sea, meeting the following regulations: Labels; traceability, origin of goods; planting area instructions; testing and quarantine; packing; quality, variety... From there, supplying to the markets in the eastern provinces and cities of the Chinese market such as Shanghai, Tianjin, Beijing, Shenzhen, Zhejiang, Hubei... and the deep-lying provinces inland China.

In addition to the Chinese market, Binh Thuan Department of Industry and Trade will also focus on implementing Plan No. 3049 dated August 18, 2021 of the Provincial People's Committee on developing and expanding the consumption market for Binh Thuan dragon fruit products in the future. and abroad in the period of 2021 - 2025.

According to this plan, Binh Thuan will promote dragon fruit exports to other countries' markets, but still focus on consolidating and expanding existing traditional export markets. At the same time, strengthen trade promotion, support enterprises to penetrate and open new and potential markets to consume products. Striving to 2025, the official export turnover of dragon fruit will reach 50-60 million USD/year and gradually raise the domestic consumption rate to 22-25%.

To achieve the above goal, Binh Thuan promotes support for businesses to participate in trade promotion activities abroad to develop and expand more dragon fruit export markets. Specifically, organize survey and trade delegations to learn and open new and potential markets for dragon fruit exports to limit risks and reduce dependence on the Chinese market.

In particular, focusing on the markets of India, Pakistan, Bangladesh, Middle Eastern countries and countries that have signed free trade agreements with Vietnam.

Support Dragon Fruit Association and dragon fruit export enterprises to participate in prestigious conferences, seminars, specialized exhibitions on fruits and vegetables held annually in the region and around the world. to promote, market products, find sales partners, expand export markets.

At the same time, continue to support dragon fruit exporters to directly participate in foreign distribution networks already present in Vietnam such as: Lotte (Korea), Aeon (Japan), Big C (Thailand) ) ... through which to consume products and expand markets.

For the domestic market, in addition to supporting businesses to step up trade promotion activities, Binh Thuan will well implement cooperation and association programs with domestic provinces and cities. From there, supporting businesses in promoting their brands, introducing products, finding customers, opening more distribution channels, consuming products, focusing on Hanoi and neighboring provinces, followed by the market. City school. Ho Chi Minh City and Central Coast provinces - Central Highlands...

Along with the above solution, Binh Thuan will promote the production and business of "clean" dragon fruit, organic production, and application of high technology according to VietGAP and GlobalGAP standards to ensure the quality of goods supplied to demand. domestic consumption and export.

Building a chain of links and cooperation in the production and consumption of dragon fruit for sustainable development. Encourage and support the development of the processing industry to increase the value of Binh Thuan dragon fruit, create products with high added value, export products with competitive advantages, and the ability to penetrate , participate in domestic and regional value chains and create a stable market share in the market.

Urgently expanding to Japan and India market

In October 2021, Japan officially granted a geographical indication protection certificate for Binh Thuan dragon fruit. Thus, after more than 3 years of filing, Binh Thuan dragon fruit is the second product of Vietnam after Luc Ngan lychee to be granted GI protection in Japan.

According to Mr. Phan Van Tan, Deputy Director of Binh Thuan Department of Agriculture and Rural Development, the fact that Binh Thuan dragon fruit is granted geographical indication protection in Japan means affirming the prestige of Binh Thuan dragon fruit in the Japanese market. Besides, there will be many opportunities to promote and expand the market for exporting Binh Thuan dragon fruit to other markets.

For India with a population of nearly 1.4 billion people, this is a market with a huge demand for fruit. In which, dragon fruit is in the top 10 fresh fruits that are consumed a lot in this country with an annual growth of 27%.

Regarding this market, according to Mr. Bien Tan Tai, Deputy Director of Binh Thuan Department of Industry and Trade, in 2018, the unit coordinated with the Asia-Africa Market Department (Ministry of Industry and Trade), the Vietnamese Embassy and Trade Office. The South in India organized a delegation to India to organize a seminar on promoting dragon fruit consumption in New Delhi to promote and introduce Binh Thuan dragon fruit. Along with that, connecting trade between Binh Thuan enterprises and Indian enterprises to promote dragon fruit consumption in this market.

Since then, the results have been very positive, specifically, if in 2017 the export turnover of Binh Thuan dragon fruit to India only reached 316,400 USD, in 2018 it increased to 452,100 USD and in 2019 it increased to 842,800 USD (an average increase). average 64%/year).

In 2020, in order to help businesses consolidate and develop to expand more markets in India and Pakistan, Binh Thuan Department of Industry and Trade worked with the Trade Promotion Department to agree on the coordination and organization of the delegation of Binh Thuan province. Thuan went to survey the market and promote dragon fruit consumption. However, due to the Covid-19 epidemic, the program could not be implemented and switched to online connection.

“Japan and India are two huge potential markets. Therefore, in the coming time, besides other markets, Binh Thuan Department of Industry and Trade will pay attention, focus on developing and expanding these two markets to consume dragon fruit", Mr. Tai shared and added, to Expanding into these two markets, Binh Thuan Department of Industry and Trade will coordinate with the Ministry of Industry and Trade and the Trade Office of Vietnam in Japan and India to assist businesses in solving difficulties, timely informing about the market situation as well such as new import and export guidelines and policies of Japan and India to disseminate to businesses in order to promote long-term consumption of Binh Thuan dragon fruit, contributing to solving output difficulties, reducing dependence on into the Chinese market.

According to Vietnam's Agriculture

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