Vietnamese dragon fruit finds a foothold in India

Dragon fruit has been exported to the Indian market, but in order to have a foothold, to avoid the fallout like in China, there is still much work to be done.

According to estimates by the Ministry of Agriculture and Rural Development, about 300,000 tons of dragon fruit in the provinces of Binh Thuan, Long An, Tien Giang ... need to find a consumption market in the first quarter of this year, after China closes the border. make up this code in a shop in trouble.

India is not a new school when there are businesses exporting this item that have sung over the years. But according to the definition of the Ministry of Industry and Trade, the proportion of long rod exports to India is still below potential.

"India is an attractive market for dragon fruit exporters," said Mr. Nguyen Quoc Duan, General Director of Song Nam Company, at an online conference to promote dragon fruit export recently held by the Ministry of Industry and Trade. .

The "plus points" of the Indian export market, such as the large market capacity with a population of nearly 1.4 billion people, the majority of Indians have the habit of eating with fruit and they like the left side of Vietnamese dragon fruit. Men because of the fragrance, good for health...

Growers in Binh Thuan harvest long bar fruit. Photo: Viet Quoc

Growers in Binh Thuan harvest long bar fruit. Photo: Viet Quoc

According to data from the Ministry of Industry and Trade of India, the market share of Vietnamese dragon fruit exports to this country accounted for about 52% in 2018-2019 and increased to nearly 90% in the last 7 months. The amount of exports to India increased, but only about 1% of the export volume of this fruit to the Chinese market. The address space for the school to expand the long bar in this country of 1.4 billion people is still very large.

On the contrary, there are also risks from this potential school. Mr. Do Quoc Hung, Deputy Director of the Department of Markets for Asia and Africa (Ministry of Industry and Trade), stated that among the barriers is the distance from India to access the information market, export policies, and prevention. ... limit. This is also the school is a common fields are given to the new main list, indones that, causing difficulties for businesses if not updated in time.

In addition, recently, India has begun to grow dragon fruit in some states, with an area of 3,000-4,000 hectares, with an output of about 12,000 tons a year, with guaranteed domestic use.

From the experience of bringing dragon fruits to India, General Director Song Nam noted that the purchase and sale must ensure payment in advance and the exporter should not let foreign merchants decide the brand of their goods as well as the goods. let them make their own prices from within the country, such as with China.

He proposed to establish a branch of enterprises exporting dragon fruits to India to share information and help each other when exporting to this school.

Mr. Do Thanh Hai, Counselor of the Embassy of Vietnam in India, also agreed, saying that it is advisable to establish a dragon fruit export association in India to have a solid and methodical marketing strategy in this market. Avoid the single way of doing things in the style of "stripping at the moment".

He estimated that each Indian only needs to spend 1 USD to eat fruit, this is too big a market for Vietnamese dragon fruit. Therefore, localities and businesses need to have a long-term and solid strategy when exporting dragon fruits to the Indian market.

Exporting businesses need to pay due attention to the Indian market, to invest time, effort and finance in promotion and advertising... in order to have long-term success with the majority of Indians.

In addition, associations and businesses should build a reasonable price in this market, not competing differently...

"How to talk about Vietnamese dragon fruit in India, people in this country immediately think of it as the quintessence of Vietnam and a valuable product that must be sold at a high price," Hai advised.

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